Prompt set and baseline
30 to 50 questions your buyers ask, tested across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, with a recorded baseline.
Generative engine optimization: be cited by AI search
GEO is the practice of making your content and brand clear, factual and trustworthy enough that AI tools mention and cite you in generated answers.
- Stands for
- Generative engine optimization
- Goal
- Appear, accurately, when buyers ask AI tools about your category.
- Where it shows
- ChatGPT search, Perplexity, Gemini, Microsoft Copilot and Google AI Overviews and AI Mode.
Why GEO matters
- More buyers start research by asking an AI tool, and these tools name a handful of sources instead of ten blue links.
- AI answers draw on content they can find, parse and trust, and on what others say about you across the web.
- Visibility is not guaranteed and varies by question and day, so it has to be measured, which most businesses have not started doing.
What we do for GEO
Citation and mention tracking
Monthly record of whether, where and how your brand and pages are mentioned, and how that compares with competitors.
Answer-ready content
Direct definitions, clear facts, comparison tables, original data and honest limits, the kind of passages that are easy to quote.
Entity clarity
One consistent description of your business, people and services across your site, schema and the wider web.
Third-party presence
Reviews, directories, communities and publications that AI tools tend to draw from, built through genuine channels.
AI crawler access
robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and others, an llms.txt file and Markdown versions of key pages.
The GEO checklist
What we check and fix on every site.
- AI crawlers you want are allowed in robots.txt and not blocked by a firewall
- Key pages render their content in HTML without needing scripts
- Each key page opens with a clear, quotable summary
- Claims carry dates, numbers and sources
- Business name, services, location and people are described the same way everywhere
- Organization, Person, Service and Article schema match visible content
- Comparison and pricing-logic pages exist for the decisions buyers research
- Reviews and mentions exist on sites outside your own
- llms.txt lists the pages you most want understood (optional, not used by Google)
How we measure it
Brand mention rate
Share of tracked questions where your brand is named.
Citation rate
Share where one of your pages is linked as a source.
Accuracy
Whether what the AI says about you is correct.
Share of voice
Your mentions compared with named competitors on the same questions.
Mistakes we avoid
- Promising or buying guaranteed AI rankings
- Blocking AI crawlers by accident through a firewall or CDN rule
- Hiding key content behind scripts or tabs that never render
- Publishing unsourced claims, which are less likely to be trusted
- Measuring a single prompt once instead of a set over time
Where it fits in our packages
GEO work is delivered through AI Search (GEO and AEO): We make your content easy for AI systems to find, understand and quote, and we measure whether it works. All four packages share the same foundations, so you do not need three separate strategies.
Questions, answered
What is the difference between GEO and SEO?
SEO earns rankings and clicks on results pages. GEO makes your content clear and trustworthy enough for AI tools to cite in generated answers. They share foundations, so strong SEO supports GEO.
Can you make ChatGPT recommend my business?
No one can control what an AI says. We make your content easier to find and cite, fix inaccurate information, and track whether you appear for the questions that matter.
Do I need an llms.txt file?
It is optional and Google says it does not use it for Search. It costs little to add and some AI tools may read it.
How do you track AI visibility?
We run a fixed set of buyer questions across the main AI tools each month, record mentions, citations and accuracy, and compare against competitors. Results vary by day, so we look at trends rather than single answers.
How long does GEO take?
Technical and content fixes can be shipped within weeks. Citations depend on authority and third-party presence, which usually build over months.
Start with a free GEO review
A real person calls you back within one business day. We work with clients across India and worldwide.