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SEO and AI Search Optimization

We help your business get found on Google and in AI answers. That means fixing the technical foundations, publishing content people search for, and making your brand easy for AI search tools to understand and cite.

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Search is now two things. Google still sends clicks from ranked pages, and AI tools such as ChatGPT, Perplexity and Google's AI Overviews answer questions directly and cite a handful of sources. SEO gets your pages indexed and ranked. Generative engine optimization (GEO) makes your content clear, factual and quotable enough to be one of those sources. Most businesses need both, and the foundations are shared.

We are a software studio, so we start where many agencies stop: the site itself. Crawlability, rendering, speed, structured data, clean URLs and internal links are fixed in code, not reported in a PDF and left for you to chase. This site is built the same way: a sitemap, structured data on every page, an llms.txt for AI tools, and Markdown versions of our posts.

On top of the foundation we plan content around the questions your customers actually type, build entity and semantic signals so search engines know who you are and what you do, and track results in Search Console and analytics. Nobody can honestly guarantee a ranking, and we do not. We agree on the work, the measures and the reporting in writing, with no long lock-in.

What we build

01

AI search optimization (GEO)

Content structured so ChatGPT, Perplexity, Gemini and Google AI Overviews can understand, trust and cite it, with AI crawler access and llms.txt set up.

02

LLM visibility and citations

We test the questions your buyers ask AI tools, record whether and how your brand appears, and fix the gaps.

03

Technical SEO audits

Crawl, indexing, rendering, redirects, sitemaps, structured data and Core Web Vitals, with a prioritised fix list.

04

Content strategy and creation

Keyword and topic research, search-intent mapping, and useful pages and posts written for people first.

05

Entity and semantic SEO

Consistent brand, author and service information, schema markup and topic clusters that make your expertise clear.

06

Local and international SEO

Google Business Profile, local landing pages and citations, plus hreflang and structure for multi-country sites.

07

Speed and Core Web Vitals

Real-user speed fixes for LCP, INP and layout shift, since slow pages lose both visitors and rankings.

08

Analytics and reporting

Search Console and analytics set up properly, with plain reports on traffic, enquiries and what we changed.

  • Google Search Console
  • GA4
  • Schema.org JSON-LD
  • Next.js
  • Core Web Vitals
  • llms.txt

What you get

  • Free SEO and AI-search audit
  • Technical SEO fixes: crawl, indexing, redirects, sitemap, structured data
  • Keyword, intent and competitor research with a content plan
  • On-page optimisation of titles, headings, copy and internal links
  • AI search set-up: AI crawler access, llms.txt, answer-ready content
  • Google Business Profile and local landing pages where relevant
  • Search Console and analytics set up, with monthly reporting

How we work

  1. 1

    Free SEO and AI-search audit

    We review your site, your visibility on Google and in AI answers, and your main competitors, then share what we found at no charge.

  2. 2

    Strategy and roadmap

    A prioritised plan: quick technical wins first, then content and authority work, with the measures we will report on.

  3. 3

    Fix the foundations

    Technical issues, structured data, speed and tracking are fixed in your site, not just listed.

  4. 4

    Publish and optimise

    New and improved pages, answer-ready content, local profiles and internal links, shipped on a steady schedule.

  5. 5

    Measure and report

    Monthly reports on rankings, AI citations, traffic and enquiries, with transparent next steps and no long-term lock-in.

Where we've done it

Trripah CRM Suite logo
Travel Technology

Trripah CRM Suite

Automated RFQ emails, an AI quote parser, instant client itineraries and Razorpay payments — in one back office.

Industries we build for

What affects the cost

We do not publish a single price, because it would mislead. These are the things that move it. We agree scope and cost in writing before any build starts.

  • Size of the site and how many pages need work
  • Technical debt found in the audit
  • Competition for your target keywords
  • Content volume per month
  • Local or multi-country targets
  • Whether you need development done on the site as well
  • Reporting depth and call frequency
Get a scoped estimate

Questions, answered

What is the difference between SEO and GEO?

SEO earns rankings and clicks on search results pages. GEO (generative engine optimization) makes your content clear and trustworthy enough that AI tools such as ChatGPT, Perplexity and Google AI Overviews cite it in their answers. The foundations overlap: good content, clean technical set-up and a clear brand identity.

How long does SEO take to show results?

Technical fixes can help within weeks, but rankings and steady traffic typically take several months and depend on competition and your starting point. Anyone promising a fixed ranking or date is guessing.

How much does SEO cost?

It depends on site size, competition, content volume and whether development work is needed. We give a written scope and price after the free audit, with no long-term lock-in.

What do you offer free?

A free SEO and AI-search audit and a short strategy call, so you see what is wrong and what we would do before you commit.

Can you improve how my brand appears in ChatGPT and Perplexity?

We can make your content easier for AI tools to find, understand and cite, and track whether you appear for the questions your buyers ask. We cannot control what an AI says, so we measure and adjust rather than promise.

What metrics do you report on?

Organic traffic and enquiries, keyword rankings, impressions and clicks from Search Console, Core Web Vitals, indexing status and AI citations for tracked questions.

Do you do local SEO?

Yes: Google Business Profile, consistent name, address and phone details, local landing pages and reviews guidance, for Bangalore and other cities.

Which industries do you work with?

Travel, education, real estate, healthcare, retail and e-commerce, and B2B services, plus startups. The method is the same; the keywords and content differ.

Do you work with companies outside Bangalore?

Yes. We work remotely with clients across India and worldwide.

Is my data safe?

We ask only for read-only Search Console and analytics access at first, use your accounts rather than ours, and do not share your data. You keep ownership of every account.

Do you guarantee rankings?

No. Nobody can honestly guarantee Google rankings. We guarantee clear scope, regular reporting and work that follows Google's Search Essentials.

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Tell us what you need

A real person calls you back within one business day. We work with clients across India and worldwide.

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