SEO

11 articles on this topic.

Search Console

Google Search Console Setup Guide: Add and Verify Your Website

How to set up Google Search Console: Domain vs URL-prefix property, DNS verification, submitting your sitemap and the first reports to check.

Website development

Core Web Vitals in Plain English (and Why Your Site Is Slow)

Core Web Vitals explained simply: LCP, INP and CLS, the thresholds Google uses, how to check them and the usual causes of a slow site.

Search Console

Do You Need an SEO Expert? How to Hire One and Spot Red Flags

Google's advice on whether you need an SEO professional, what questions to ask, red flags to avoid and how to check any promise about rankings or AI search.

Search Console

How Google Search Works: Crawling, Indexing and Serving Results

A plain explanation of Google's three stages, crawling, indexing and serving, what Google does not guarantee and what site owners can do at each stage.

Search Console

Page Indexing Report: What "Crawled, Currently Not Indexed" Means and What to Do

How to read Search Console's Page Indexing report, including Crawled/Discovered currently not indexed, duplicates, soft 404s and noindex, and which issues need action.

Search Console

robots.txt vs noindex vs Sitemaps: What Each One Does

robots.txt controls crawling, noindex controls indexing and sitemaps help discovery. Learn the differences and the mistakes that keep pages out of Google.

Search Console

Search Console Performance Report Explained: Impressions, Clicks, CTR and Position

How Google counts impressions, clicks, average position and CTR in Search Console, with the rules and edge cases that confuse people, and how to use the report.

Website development

Technical SEO Checklist for a New Website

A practical technical SEO checklist for new sites: indexing basics, URLs, titles, sitemaps, robots, structured data, speed and Search Console, based on Google's guidance.

Search Console

URL Inspection Tool: How to Check a Page and Request Indexing

What Search Console's URL Inspection tool shows, how to test a live URL, when Request indexing works, and its limits.

Website development

Website Migration Without Losing Rankings

How to move to a new website or domain while keeping search visibility: URL mapping, 301 redirects, sitemaps, Change of Address and monitoring in Search Console.

Website development

Website Redesign Checklist: How to Redesign Without Losing Your Google Rankings

A step-by-step website redesign checklist covering audit, URL mapping, redirects, content, speed, launch QA and monitoring so you protect your search visibility.

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